Content marketing generates 60 new customers in 6 days for hair salon
One of the best things about using content marketing to win business is the cost-effective and consistent return on investment that can be achieved from this tried-and-tested activity.
It was really encouraging last week to see one of my clients using content marketing – through the production of a monthly newsletter – to attract 60 new customers in 6 days. The results were staggering for the client, and seeing them win yet more sales from their monthly newsletter I produce for them was really rewarding.
The client was kind enough to say the following:
“The monthly newsletter produced by Chris continues to deliver sales and new customers. The latest newsletter brought 60 customers and increased our hair colouring market by nearly 50% in one month. His newsletters are a hugely successful and sales-generating content marketing channel for our business – well done and thanks, Chris.”
Richard Hillier, Creative Director, Stages Hair Design
There were three main reasons for the superb success of the client’s content marketing using a monthly newsletter:
The newsletter template was professionally produced
Using a branded, templated approach which was consistent with the client’s other marketing efforts.
The newsletter content was professionally produced
Using proven copywriting skills to a targeted, receptive audience to maximize the return on investment.
The newsletter offer was professionally produced
Using proven content marketing techniques, significant sales were generated within only six days. To see one newsletter increasing a client’s core service market by 50% is an amazing result.
If you’d like to find out how content marketing could boost your business, please get in touch with me here.