Professional SEO copywriting can make the difference between visibility and obscurity for a business online – and with the power of search engines proving it to be imperative for any company, communicating the right message with website copy is vital.

The results for th...

One of the best things about using content marketing to win business is the cost-effective and consistent return on investment that can be achieved from this tried-and-tested activity.

It was really encouraging last week to see one of my clients using content marketing...

During 2002 I visited a number of PR and marketing agencies in London and attempted to highlight the benefits of blogging outreach after reading a series of case studies about the commercial success being gained by American companies.

The most impressive case at that I...