One of the best things about using content marketing to win business is the cost-effective and consistent return on investment that can be achieved from this tried-and-tested activity.
It was really encouraging last week to see one of my clients using content marketing – through the production of a monthly newsletter – to attract 60 new customers in 6 days. The results were staggering for the client, and seeing them win yet more sales from their monthly newsletter I produce for them was really rewarding.
The client was kind enough to say the following:
“The monthly newsletter produced by Chris continues to deliver sales and new customers. The latest newsletter brought 60 customers and increased our hair colouring market by nearly 50% in one month. His newsletters are a hugely successful and sales-generating content marketing channel for our business – well done and thanks, Chris.”
Richard Hillier, Creative Director, Stages Hair Design
There were three main reasons for the superb success of the client’s content marketing using a monthly newsletter:
Using a branded, templated approach which was consistent with the client’s other marketing efforts.
Using proven copywriting skills to a targeted, receptive audience to maximize the return on investment.
Using proven content marketing techniques, significant sales were generated within only six days. To see one newsletter increasing a client’s core service market by 50% is an amazing result.
If you’d like to find out how content marketing could boost your business, please get in touch with me here.